Where to Find Tower 28 in the UK: Best Vegan Makeup for Sensitive Skin
If you've been wondering where to buy Tower 28 in the UK, the good news is you no longer need to order from the US.
The cult California beauty brand officially launched at Sephora UK in May 2025, making it much easier to shop its bestselling makeup and skincare without paying expensive international shipping or customs fees.
Designed specifically for sensitive and reactive skin, Tower 28 has become one of the beauty industry's fastest-growing brands thanks to its gentle formulas, colourful products and commitment to vegan, cruelty-free beauty.
In this guide, we'll explain where to buy Tower 28 in the UK, what makes the brand different and the best Tower 28 products to try first.
What is Tower 28?
Founded in Los Angeles in 2019 by beauty industry veteran Amy Liu, Tower 28 was created with one goal: to make makeup that people with sensitive skin could actually enjoy wearing.
After experiencing eczema herself, Amy found that many beauty products either irritated her skin or felt overly clinical. She wanted to create products that delivered colour, performance and fun without compromising on gentle ingredients.
Today, every Tower 28 product is vegan and cruelty-free, and the brand is the first beauty company to follow the National Eczema Association's ingredient guidelines across its entire range.
The result is makeup and skincare designed for sensitive skin that still performs like your favourite beauty products.
Where to Buy Tower 28 in the UK
As of May 2025, Tower 28 is officially available from Sephora UK.
The retailer stocks many of the brand's bestselling products, making it easier than ever for UK shoppers to buy Tower 28 without paying international shipping costs or customs charges.
A smaller selection of Tower 28 products is also available from Revolve.
Five Tower 28 Products Worth Adding to Your Makeup Bag
MakeWaves® Mascara
Sensitive eyes and mascara don’t always make the easiest match but MakeWaves® Mascara is designed to change that.
This lightweight, buildable formula gives lashes soft volume and length without the clumps, crunch or irritation. The clever dual-sided brush lifts, separates and defines, leaving you with fluttery, natural-looking lashes that can easily be built up for more drama.
A must-have for anyone who wants impactful lashes without compromising on comfort.
RRP: £20 - Find it on Sephora or Revolve
ShineOn Lip Oil Jelly
The ultimate glossy lip without the sticky aftermath.
Tower 28’s ShineOn Lip Oil Jelly combines the juicy shine of a gloss with the comfort of a nourishing balm. The lightweight formula, enriched with five oils, leaves lips feeling soft, smooth and hydrated while delivering a sheer wash of buildable colour.
It’s the kind of handbag essential you’ll want in every shade.
RRP: £16 - Find it on Sephora or Revolve
SOS Rescue Spray
The viral skin-soothing mist that deserves a place in every sensitive skin routine.
Powered by hypochlorous acid, Tower 28’s SOS Rescue Spray helps calm visible redness, soothe irritation and refresh stressed-out skin. Fragrance-free and gentle enough for daily use, it’s a favourite for reactive, blemish-prone and easily irritated skin.
Think of it as your skin’s little emergency reset button.
RRP: £28 - Find it on Sephora or Revolve
BeachPlease Cream Blush
Your shortcut to that effortless, just-back-from-holiday glow.
This buttery cream blush melts seamlessly into skin for a fresh, dewy flush that can be built from subtle to statement. Designed for both cheeks and lips, it’s a multi-tasking beauty essential that gives your complexion an instant pick-me-up.
Available in 10 shades, it’s summer in a compact.
RRP: £20 - Find it on Sephora
Swipe Serum Concealer
For anyone who prefers skin that looks like skin.
Swipe Serum Concealer blends skincare-inspired ingredients with buildable coverage to smooth the appearance of dark circles, redness and blemishes without looking heavy. The serum-like texture leaves your complexion fresh, hydrated and naturally radiant.
With 20 shades and a lightweight finish, it’s the perfect everyday concealer.
RRP: £24 - Find it on Sephora or Revolve
Is Tower 28 Good for Sensitive Skin?
Tower 28 was created specifically for people with sensitive and reactive skin.
Unlike many makeup brands, its entire range follows the National Eczema Association's ingredient guidelines, and the formulas are designed to minimise potential irritation while still delivering high-performing makeup and skincare.
That doesn't mean every product will work for every individual, but the brand has become a popular choice for people who struggle with eczema, sensitivity or easily irritated skin and still want products that feel fun to use.
Is Tower 28 Acne Safe?
If you have acne-prone skin, it's natural to wonder whether Tower 28 products are a good choice.
While no beauty brand can guarantee that a product won't cause breakouts for every person, Tower 28 formulates its products with sensitive skin in mind and avoids many common irritants. Many of its formulas are lightweight and designed to be comfortable on reactive skin.
The SOS Rescue Spray has become particularly popular among people with blemish-prone skin thanks to its hypochlorous acid formula, which helps soothe visible redness and calm irritated skin.
As with any skincare or makeup product, it's always worth checking the full ingredient list if you have known sensitivities or ingredients that don't agree with your skin.
Final Thoughts
If you're looking for vegan makeup for sensitive skin, Tower 28 is one of the most exciting beauty brands now available in the UK.
Whether you're interested in the bestselling ShineOn Lip Oil Jelly, the MakeWaves® Mascara, the viral SOS Rescue Spray or one of its complexion products, the brand combines gentle formulations with colourful, everyday makeup that's designed with sensitive skin in mind.
If you've been waiting to see what the hype is about, these five products are a great place to start.
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