Where to find Tower 28 in the UK? Vegan makeup for sensitive skin top picks
Who said that sensitive skin cannot have fun with makeup? Let us introduce Tower 28, a vegan beauty brand from California that is designed with reactive skin in mind. Here’s where to find Tower 28 in the UK and our five top picks.
Tower 28: sensitive-skin friendly makeup
Tower 28 was born in sunny Los Angeles in 2019, founded by Amy Liu, a beauty industry veteran with over 15 years of experience.
But Tower 28 isn’t just another name on the clean beauty shelf; it was created with a clear and personal mission.
After struggling with eczema for years and finding most products either too harsh or too clinical, Amy set out to create something different: makeup and skincare that’s not only cruelty-free and vegan, but also 100% safe for sensitive skin.
Tower 28 is the first beauty brand to follow the National Eczema Association’s ingredient guidelines across its entire range, which is no small feat.
The vibe is California-cool with a conscience: playful, inclusive and easy to use. The products are designed to be skin-soothing, but they don’t skimp on pigment or payoff. It’s makeup you can feel good about putting on, even on your most reactive days.
Where to find Tower 28 in the UK?
The great news is, as of May 2025 Tower 28 is now available at Sephora UK! All the staples are on the retailer’s website, making it easier than ever to get your hands on the best makeup for sensitive skin without paying for international shipping and custom fees.
You can also find some of Tower 28’s range on Revolve.
Five Tower 28 favourites for sensitive skin
MakeWaves® Mascara
This sensitive-eye-friendly mascara gives you full, fluttery lashes without the crunch, clumps or irritation. The clean, lightweight formula is endlessly buildable, so you can dial up the volume and length while still keeping things soft and natural-looking.
No micro-plastic fibers here, just smooth pigments that won’t flake or irritate.
The dual-sided brush does the work for you: use the curved side to boost volume at the roots, then flip to the longer bristles to define and lengthen.
RRP: £20 - Find it on Sephora or Revolve
ShineOn Lip Oil Jelly
The juicy shine of a gloss with the cushiony comfort of a balm, without the sticky feel. Unlike traditional glosses that sit on top and leave lips parched underneath, this lightweight jelly formula sinks in to hydrate and condition.
Made with a nourishing blend of five oils, it softens, soothes and locks in moisture so your lips feel as good as they look.
The result: a slick of sheer, buildable colour with mirror-like shine and all-day comfort and an array of shades to choose from!
RRP: £16 - Find it on Sephora or Revolve
SOS Rescue Spray
Meet your skin’s new first responder. This dermatologist-approved facial spray is powered by Hypochlorous acid: a naturally occurring compound your immune system already makes to fight irritation and bacteria. It works like a reset button for stressed-out skin, calming redness, soothing flare-ups and helping to keep breakouts in check.
Whether you're dealing with acne, sensitivity, post-sweat irritation or eczema, this pH-balanced, fragrance-free mist is safe for all skin types and gentle enough for daily use. One spritz and your skin feels cleaner, calmer and more in control.
RRP: £28 - Find it on Sephora or Revolve
BeachPlease Cream Blush
This silicone-free cream blush is your shortcut to fresh, sun-kissed skin—no harsh lines, no cakey finish, just a natural glow that lasts. Made for both cheeks and lips, the buttery formula melts seamlessly into skin, blending effortlessly for a radiant, buildable flush.
Packed with plant-based ingredients like Green tea and Aloe vera extracts, it nourishes as it colours, giving your skin a little extra love with every swipe.
Lightweight, long-wearing and available in 10 flattering shades, it’s basically summer in a compact.
RRP: £20 - Find it on Sephora or Revolve
Swipe Serum Concealer
This hydrating concealer glides on like a serum, delivering medium-buildable coverage that instantly smooths over dark circles, redness and blemishes without clinging to dry patches.
Infused with Hyaluronic acid for deep hydration, Centella asiatica to soothe sensitive skin and Lysine - an amino acid that supports collagen production and helps prevent moisture loss -it leaves your complexion looking fresh and bouncy.
With a generous 25% pigment load, it offers real coverage with a natural, skin-like finish and comes in 20 shades.
RRP: £22 - Find it on Sephora or Revolve
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